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,
California Daddy of All the
Bowls Grew From Rubbish Heap
By MJINNIE PINEDA
"Gentleman, this will ever
do," the pompous one of the
group declared with finality,
scanning the desolate s e e n e.
Brok6n glass glistened in the
sunshine. Rusty tin cans stuck
out through piles of refue.
Worn out tires were scattered
helter-skelter. An alarmed squir-
rel scurried away, halted md
glanced about nervously while
poised on a burned-out piece of
wood and just as quickly disap-
peared.
Smoke rose lazily from rub-
bish heaps here and there. Big
boulders, some larger than man,
abounded everywhere on t h e
sandy bed. For this was the
Pasadena city.dump, and these
Tournament of Roses Associa-
tion men were on a vital mis-
sion: To select a proper site to
erect their new football stadium,
the daddy of them all, or the
Rose Bowl, where this Jan. 1,
1952, Stanford University plays
the University of Illinois in the
38th renewal of the East vs.
%Vest gridiron classic.
]BREATHTAKING BEAUTY
Quick thinking Myron Hunt,
the architect commissioned to
build the new project, whipped
out an ordinary piece of card-
board and hehl it parallel to the
ground, partially obscuring he
unsightly mess He then asked
objectors to look. When they
saw the transformation, they
quickly settled for the location.
High above the Arroyo Seen,
once the home of the Haha-
moonas, an Indian tribe, was a
breath-taking layout of virgin
beauty. The Sierra Madre range
appeared in all its majesty and
the bright, blue cloudless sky
crowJed the view. This was the
same panaroma that in 1927
carried away the late Graham
McNamee when he was charged
with spending more time de-
scrit)ing the scenery than broad-
casting the Stanford vs. Ala-
bama game action in the first
Ctmst-to-Coast radio hook-up in
United States history[
ROSE T(]K* II N'A M F. N T
However, that's getting too far
ahead of the Rose Bowl story--
22 years in fact. Actually, it was
in 1899 and not 1921, the (lay eft
the episode just described, that
the Rose Bowl wa. born, thanks
to a man who loved California.
Professor C h a r I e s Frederick
Hohler, a distinguished looking
individual with a Van Dyke
beard and a sweeping lint well-
trimmed mustache to mat e h,
adored the climate, mountains,
valleys, blue Pacific Ocean al
above alt the flowerg. The sports-
man, naturalist and writer had
lived in Europe and there had
observed tile spring and summer
flower festivals.
One day while conversing at
his Pasadena club with a friend,
one Dr. Francis F. Rowland, who
himself had seen the Battle of
Flowers in Rome, suggested
holding an event t h at would
prove to the world that the
Goddess Flora showered her
charms on their hmne-town in
mid-winter. Together, .they de-
veloped the idea, and with the
backing of their Valley Hunt
Club, the leading social organi-
zation, and still in existence to-
H LOVED CALIFORNIA-Dr. Charles Frederick Holder, founded
the Tournomen! of Roses in 1899 and it turned out the cradle
Of the Rose Kowl football game.
ear (la b' flower
day, the New " ....
parade came into being. "
VILLAGE P|tO.IEt T
It was indeed a village project
ill 1890, as neighhors (iceoraled
buggies, carriages and bicycles
with flowers picked from their
own gardens and headed to pie-
nie at an acreage whieh today
is in the ileart of the city. Cli-
max of the day was an afternoon
of simple sports eonsisting main-
ly of foot races and jousting.
As the years passed and the
floral pageantry grew in beauty,
interet and financial obliga-
tions, events with a "gate" ap-
peal to help defray expenses
were staged. Th ey included
"Tourney of tile Rings," hurdle
racing, horse a n d greyhound
races, bicycle races, band con-
certs, football (Stanford vs.
Michigan in 1902, by the way),
concerts again, Roman chariot
races, motorcycle races, bicycle
races, wildwest stunts and fi-
nally the pigskin sport t stay in
1916: Brown vs. Washington
State.
MICHIGAN IN 1902
Much has come and gone
since barnstorming Michigan
was guaranteed only its travel
expenses to play Stanford in
that '02 game. Eight thousand
people saw it, and paying $I for
tickets, grossed $7500. Yet, the
forerunnerof the present East
vs. "West setup, the game be-
tween Brown and Washington
State in 1916, lost so much mon-
ey ($11,000) for the Pasadena
people at the old Tournament
Park that the classic almost 5lied
a natural death. Now, the com-
ing '52 contest will draw more
than 100,000 persons at $5.75 and
gross upwards of $500,000.
Anything as popular as that
creates headaches. Perhaps the
biggest for the Rose Bowl is the
demand for tickets, and that
brings up this true story.
KIDS FOILED
Three youngsters without op-
portunity to obtain the precious
ducats cased the big stadium sev-
eral weeks before certain New
Year's game. There, near t he
west sidelines they located an
iron grill, leading to the drainage
system. They next hiked a good
distance, located a man-hole and
exploited the subterrenean pas-
sage. Presently, they worked
their way on their hands and
(Continued on Page 7)
READ THE
r
CLASSIFIED ADS
IN
"The Market Place"
On 7 Th|s
Page IsSgUl
You may find a bargain there,
or you may be reminded of
aomethiag you have to aeil.
Put he Market lqace to work
for you. Try a classified ad in
M&GAZIglIg CALIFO1KN|,dk.
YES OR NO?--Argumentative plays have been born in the
Rose Bowl llke above, when Northwestern's Art Murakowskl
fumbled against Californla in the 1949 game. Norm Pressley
of the Bears is shown tackling Murakowski. The play was
allowed as a Northwestern touchdown. Was it?
What do you know
1 A one year crop of California lettuce
would weigh: 5V2 million todL 30
mi(lion tons. 30 thousand tons,(
Lettuce, like celery and carrots, is
ii one of the vegetables that Califor-
nia plants: 6 months of the year. 2
monts of the year. Every month of
the year.
Cultivated since antiquity, lettuC:e
,, grows wild in: Southern Europe.
Nowhere. Rocky Mountain States.
1 Of the vegetables, lettuce is now
California's. Number 4 Crop. Num.
ber 1 Crop. Number 75 Crop.
This year's flnanclal report is not
a completed, but in 1950 lettuc
brought in: Almost 2 million dol|ors.
50 Thousand dollars. Over 338 Million
dollars.
,i ii lll,i i i i, , "ill " '
1. 5t million tons.
2. Every mcmth of the
year.
3. Newhere.
4. I crop.
5. 338 million dollars.
III ] ii t
E CAIgFOM41A.-IPAGE 3