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. ,5, ,., TAYLORSVILLE NEWS NOTES r
DEATH BY THE CLOCK
Some one is killed in a California traffic accident every
three hours and 15 minutes.
There is a traffic accident every eight minut
For each person killed. 31 are injured---me of them
maimed permanently.
So reports the State Highway Patrol, which adds that
the motor vehicle accident rate has grown even |aster than
the population of the State! The population has increased
by 53 per cent in the last 10 years--<zgainst an accident-
%ate jump of 60 per cent!
Those statistics of tragedy, taken at face value, might
seem to indicate that the earnest efforts of safety councils,
kdqhway authorities and other tr[tc experts to combat
the traffic death toll have been of little or no =vail. But
the unmistakable truth is that their efforts have been in great
part offset by the increasingly dangerous driving conditions
of the entire highway system as it has deteriorated over
the decade.
Highway engineers tell us that we have misused our
l, iqhways, breaking down once-safe smooth ribbons of pave-
ment into paths of danger for all the millions of motorists,
and that some commercial users, trcmsporting illegally
lie(try loads at excess speeds, are in the main responsible
Jot the dmnage. In the circumstances, it seems greatly to
'edit of safety orqardzions that the clock of highwaF
deaths has not run even faster than its appcdling current
rate!
And no mention is made of the too-common practice
of mixing gasoline with alcohol by mcmy motorists who
don't even consider their own safety!
SEARS, ROEBUCK'S CONFESSION
J. E. Francoeur, California official for Serm. Roebuck &
Co., has punctured a hallowed iraditinn of American folk-
lore concerning that ancient and honorable institution, Re
znofl-order cclogue, which was as much a part of the
U. S. household oi qranddad's day as the cast-iron wood
range and the turkey-wing duster.
The business, which now has retatl outlets in 47 states,
wasn't built to greatness through the catcdoque, after alL
Mr. Francoeur tell us--but through newspaper civerttsing.
It was even started, back in 1887, when a Chicago paper
carried a classified ad:
"Wanted.--Watchmaker with references who can iur-
ntsh took. State age, experience and salary required."
The ad was inserted by Richard W. Sears. The first man
to answer it was A. C. Roebuck. And so was born the
partnership.
Within two years, reveals Mr. Francoeur, the firm was
spending more money on newspaper adverttstnq than on
its annual catalogue. Last year the company spent $28,-
764,000--83 per cent of its advertising budget for all media
--for space in a total of 1035 dailies and weeklies spremd
over all States save "yoming, where it has no store.
It's an old story, the tremendous part newspaper ad-
vertising has played in building the economy of this lust,/
countrlf--nd now even the mall-order catalogue is given
second place by its creators. Nevertheless, it holds an im-
pregnable place in the hearts of the country's old timers.
Its lavish illush'ations and glowing blurbs for ten thousand
products helped while away the time in a duller age. It
had many uses. Its memory can never die.
NO FOOT IN THE DOOR
"Freedom of the press, like a bath on S(L,'day night,
is one of those things we take for granted. And, like the
pre-Sabbh ablution` it is something that can be occasion-
ally upset by circumstances and the whims of those in-
terests can best be served by bridling the press.
"Although its treedom was guaranteed by the nation's
founding fathers, still the press has had to maintain a con"
stant and vigtlm:d fight to remain tree.
"A muzzled press is an ineffective press. A pelitically
controlled press is a sham and a menace to the community
and state Itserves.
"A gee press means a h'ee YOU. Don't let anybody,
under the guise of false issues and inflmned passions,
thrust their foot into the door that insures you complete
beedom of information, with the right, in the light of com-
plete knowledge, to arrive at your own conclusions."
(Excerpts from Jackson (Ga.) Progressive Argus editorial)
Some time ago a San Francisco citizen wrote to a
uanciaf editor of his town aakinq advice on how to in-
vest most wisely a thousand dollars he had saved. The
editor passed on the request to top investment firms, and
has been a series of articles on sound and prudent
investments volunteered by top-drawer financial brains of
the West.
With all. that expert counsel to him gratis, it should be
a safe bet mort the ,ing,-uLtng cittmn will invest his grcmd
wisely. But shoul&a t he, in tell millions of 1 tel-
low citizens, not only in San ,.o b ov the m=te,
how in the devilwbetween the br3aev, the md the
tax collectorhe ever m to save up a th
dollars in the first place?!
OU toO(! wn!
o. bumm, , mud=, radio, morn.
tlHl,e4" e]le One, onvay IRreet, Bm on , mo, u. & .
=,,! moatb $1 | I:lomd I $I. for which pixie me
Nome= ..... - _- .... -= _ =_ __ ."
StceM ..... -=--= ..... '- =-=- ---- i
Sally Lou Donaldson won sec-
ond irize in her age group for
singing at the Greenville Amateur
Show last Thursday. Miss Delores
Wilson went to Portola Saturday
night to sing in the amateur eon-
est there and won second prize.
Delores and Mrs. Dorothy Fisher
will take part in the amateur show
at Quincy this week.
Mr. and Mrs. W. R. Stead of
Chaco spent several days of last
week with their son Mearl and wife
and Mrs. Ruth Stead and children,
returning home Saturday.
Mr and Mrs. Jack Plash and
Mrs. Faye OPenshaw of Oroville
spent two days here with Mr. and
Mrs. Aldo Sorsoli. Tuesday night
they all enjoyed dinner at Hide-
away Lodge in Greenville•
Miss June LeRoy and Bruce
Fisher of Cico spent the 3-day
holiday here visiting with their re-
spective families.
The Fashion Show put on Fri-
day night by the Rebekah lodge
was well worth seeing and a large
crowd was present.
Bob Cooke of Reno spent Satur-
day and Sunday with his mother,
Mrs. Timey Cooke.
Mr. and Mrs. Jesse Holt and
family have moved to the coast
to spend the winter. He has been
working for the Trio Logging
Company.
Mrs. Ruth Stead and Mrs. Lu-
cille Stead spent Tuesday in Reno
on business.
Mr. and Mrs. Cecil Mclntosh
and daughter Myra have moved
from Greenville to Durham. Mr.
and Mrs. Arnold Taresh and son
of Caico came up Saturday to
move them.
John Sobrero was a guest of
honor at a birthday dinner Satur-
day night at his home. Present
were: Mr, and Mrs. Paul Sobrero
and son Michael, Mr. and Mrs.
Bruce MeIntyre, Mr. and Mrs. AI-
do Sorsoli, June Le Roy and Bill
Sobrero, and Mr. and Mrs. John
Sobrero.
Lawrence Fisher and Stanley
Dolphin were lucky doe hunters
near Cilcoot Sunday. Lawrence's
doe weighed in at 110 Ibs. which
is large for a doe,
Mrs. Rosa Beaumont and Mrs.
Edna Fisher went to Greenville
Monday night to the Auxiliary
dinner,
Billy Sobrero is proudly driving
a new blue Chrysler.
John Hardgrave and Yinton
Pearce were business callers in
Chaco Tuesday.
Mr.and Mrs. Frank Sobrero of
Oakland visited a few days with
NAIONAL GUARD NEWS
(Received too late for publication
last week)
Members of Howitzer Company
2nd Bn lllth Armored Cavalry
Regt. will have a private party at
the Veterans' Memorial Hall Frt-
day, November 9, at 8:30 p.m.
Wearing of the uniform will be
optional, however, if uniform Is
worn it must be class "A" with
Regimental Scarf. Plans are being
formulated for a public Guard
dance and a party perhaps by
Christmas for all members of the
Unit and their wives and guests.
Annual technical inspection of
the unit will be made by the Sixth
ArmY on the 6-7th of December,
which will include all vehicles.
principal weapons and small arms.
Fortunately a vehicles can now be
stored under cover in a quonset
hut at the Plumas county fair-
grounds.
Note of interest from Lt. Col.
Joe E, Whitesides: At the front
his uncle Paul Sobreru and family.
Mr• and M, rs. Walter Cliff are
very busy etting their turkeys
ready for Thanksgiving, they are
taking loads of them to Colusa--
totaling some 5000.
Mr. and Mrs. Frick and Maysel
Thompsen of Quincy visited Thurs-
day with Mrs. Timey Cooke.
Ladies Aid was held Wednes-
day at the Leo Harmon home with
Mrs• Ruby Wadey entertaining.
Mr. and Mrs. Grace are spend-
ing several days at San Pedro.
Bobby McKowski has returned
here from Texas after spending
some time with his mother•
Mr. and Mrs. Woodward and
baby have moved out of the Sor-
soil Apts. and are now living in
Bakersfield.
Mrs. Lee Johnson and daughter
Barbara spent Thursday in Susan-
ville.
Mr. and Mrs. Victor Hobbs f
Gennessee had as weekend guests
his brother and wife of Sacra-
mento.
Mrs. Katherine Janshen was an
overnight guest Friday of Mrs.
Timey Cooke, to enable her to at-
tend the Fashion Show.
Krank McKowski has received
word that ,xis son Kenneth has
been promoted to Sgt. He is with
the Air Force in Germany.
Mr. and Mrs. Jim Rossi and
children spent three days in Yu-
ba City redecorating their home
where they will soon move.
GAME BIRD HUNTING
• STARTS SATURDAY
THROUGHOUT STATE
California's estimated quarter-
of-a-million upland game hunters
will take to the field this week
end to inaugurate the State's gen-
eral pheasant, brush and cotton-
tail rabbit, quail and tree squirrel
hunting seasons.
The 10-day ringneck season, No-
vember 17 to Noember 26, is ex-
pected to attract more than 175,-
000 shotgunners, an estimate bas-
ed on last year's sale of $1 phea-
sant tags. Bag limits are two birds
a day but not more than 10 per
season.
For the first time this year,"
half the daily bag or possession
limit may be hen pheasants in the
cou'nties of San Benito, Monterey,
Kings, Tulare, San Luis Obispo,
Kern, San Bernardino,'Santa Bar-
bara, Ventura, L o s Angeles,
Orange, Riverside, San Diego and
Imperial.
Quail hunters will open three of
the State's four seasons Saturday.
In Humboldt and Del norte coun-
ties, and the parts of Mendocino,
Sonoma and Marl• counties west
of Highway 101, the season began
November 3 and will end Decem-
ber 31. Elsewhere quail hunting
begins November 17, ending No-
vember 26 in Mono, Inyo and Im-
perial counties, and easterly por-
tions of San Bernardino and River-
side counties; closing December
15 in district 1-3/4; and December
31 elsewhere. Bag limit is eight
quail.
Eleven cooperative pheasant
hunting areas, blanketing some of
the best hunting country in the
State, will be opened without
charge again this year to the more
than 170,000 nimrods who are ex-
pected to participate in the 10-day
season, starting Saturday.
In its third year, the cooperative
hunting area agreement between
the California Department of Fish
and Game and landowners will see
more than 105,000 acres opened to
in Korea: "It is all one war, and
a maximum of 9,000 hunters at a
National Guardsmen, (Co 204th "i ....... I
........ me. when me program was In-,
'A n eserves, ann regutar a ............ I
• uguraea in i me nunung
Army personnel tram the same, - ...... "^^ 4
. acreage :oI:allea ot,uuu. I
live the same, use the same ype p
.......... heasants ramed at State game]
oz eqmpmen •no ngn me same
.... farms are released ahead of the
common war rere i is only one e o ....
• • s ason on co peraung lanoowners',
organization, THE U N I T E D ter"
tory---prowded the rancher al-I
STATES ARMY, and as part of 1 w
o s free shootmg. Only one area
that organization National Guards- chares the legany ....... atlowame ee 4
in combat here are doing their Job of S2 uer hunter 1
in an excellent manner, because - - " ,111
of the type of enlisted personnel I
in the National Guard units, they COUNTY SURVEYOR VISITS I
hav Mr and Mrs A J Watson of
are doing a superior job• I e • • • • I
• Quincy were business and social
had Regular Army officers tell I
visitors in Greenville on Friday of
me they would prefer to command I
a National Guard unit because of last week. .- I
If of o ........ - .... - .... "'-"-""
the ca bre the enlisted pers n- nnnunnuunnn
nel" Hmnm=nqn| i
• m •
We, members of the PLUMAS • "ra'rm... m,-, li
COITNg NATIONAL GUAJ)I. g JUq nllJ =1
, ao not retend to assume Jm -=1
we should be placed in the[ ........ m l
same level as the at>ore Guards-!= A n |1
t_ea but we do that giVl [ V ".,'.''i'.'*" el
the proper training, equipment | m " E{
and facilitles we can qualify U !; FOR |I
second to none in any situation. I m m!
We have the key perspnnel gath-I: --=1
ered from all of Plumas'Countyl= AILi n |
weld00 an effluent work I-" J[nJ00JaUU00 ;i
ing organizatton. I: "I
...... • III,
: : :I : : : : : -='=AND HELP T
........ l: nu'n00l
]{J00C000 ,. FIGHT
Published Every Thursday Night [m . I|
00nter,,d = =e post omce st I -= COMMUNISM -=;
Greelvllle, Callfolai as second- I: > ml
Aass matter under file Act Of I.= -'i
Congress of March S, 1879. iililhllM lTi. wu nanr-|
Thelms A. Johnson. It. N. Johnson/: L[uL/ VIJ][ bARJ00._-I
Owners and Publishers /• m i
Member ef C N P,A - N E.A i• GREENVILLE, CALIF..= J
MRS. TATRO HOSTESS TO VJORRIED NEED HELP?
CRESCENT COMMUNITY CLUI
The Crescent Community Club COHPETENT ASTROLOGER
met at the home of Frances Tatro
TH so x,. XPEROE WL LP
8OLVE YOUR PROBLEM, SEND
of Crescent Mills on Tuesday- and COMPLrE BIRTH DATE & STATE YOU
PROBLEM FULLY. ENCLOSE $1 FOR IN-
following completion of routine DIVIDUAL & PROMPT PERSONAL REPLY
business plans were made for the TO HARMONY PEARL. P. O. BOX "/94,
annual Christmas party for 10cal ---..-...
_--v
youngsters. Arrangements were
also made for the club Xmas party
to be held next month.
The club members are taking
this opportunity to thank the edi-
tor and all other individuals who
helped in any way toward' the suc-
cess of the dance held Nov. 8.
By way of entertainment Miss
Linda Tatro provided a number of
piano selections which were much
enjoyed by the group and, closing
the session, refreshments were
served by the hostess.
The next meeting will be held
at the Steen home in Crescent.
DUNLAFS
WESTWOOD
The Most Complete Deparlet
Store L Laden County
Clothing-Shoe=
Ready-To-Wear
Appliances-Radios
Shoe-Repairing
WESTWOOD
RADIO SERVICE
COMPLETE RADIO REPAIR
All the Latest Recording'-"
Box 937 Westwood, Cal.
JOHN E. RILEA.
Truck Owner and Agent
For
QUINCY LAUNDRY
AND DRY CLEANERS
Phone Greenville 56"M-3
Typewriter ribbons and typing
blanks and signs at The Recordl
FLOWERS
FOR ALL OCCASIONS
Telephone Greenville 75-M-2
MANES FUNERAL HOME
or
The Gt(1 & rtowr Shop
Telephone Quincy 95
PUBLIC
STENOGRAPHER
NOTARY
Spectalt Legal Work
TYPING - CONTRACTS
LEASES - DEEDS, ETC.
MARGUEmTE
AUSTIN
Telephoue 8-M.4
On hiway 89, near hrigh chool
Creecent Street Greenville
cmco
YE GIFT SHOPPE
Cards - Stationery - Cersmlce
GIFTS FOR ALL OCCASIONS
122 West Third Street - Chioo
Buyrg
Guide
BEDFORD'S
Watohes- Diamonds
Jewelry - Silverwars
REPAIRING
119 W. 3rd St. Chioo, Cal.
BED BLUFF
FICKERT'S
We have what you want in
HOME FURNISHINGS
Phone 200
Buyers'
Guide
JOHN l MOORE
"The Best Place in Town
to Buy a Car"
Chevy - Oids - Cadillao
Red Bluff Tehama Co. Dealer Ph. 166
The Record recommends the
following merchants to pros-
pective shoppers in this vicinity.
SUSANVI00 Buyers'
- Guie
CABL'S SHOES
Roblee - Buster Brown - Alrstep
JUSTIN & HYER
COWBOY BOOTS
Loosley's Insurance Servic(
Sierra Theatre Building
SUSANVILLE, CALIF.
AT WOLF CREEK GPG
Phone Greenville 68-M
EVERY MONDAY
LONG'S SHOE STORE
Fine Footwear for
Men, Women and Children
HOSIERY
614 Main St. Phone 84-B
WllILM]IJJ Hasdwam
General Electric Appliance
SPORTING GOODS
PLUMBING SUPPLIES
618 Main St. Phone 223-B
TED CORDER
Studebaker - Willys-Overland
Used Cars & Trucks
Trailers, Truok Beds
Kslly and U. S. Royal Tires
We Service All Makes
Phone 2000--1327 Main Street
MILLWOOD
FLORIST AND NURSERY
Flowers for All Oceasione
Bulbs - Seeds * Plants - Tree=
Main & Sacramento Pho 381-B
LASSEN ORFICE SUPPLY
Typewriters = Offloe equipment
Stationery - Gifl
Hotel Mount Lammn Building
See the Complete Line of
PHILCO RADIOS
Refrigerators-Ranges.Freezers
Davis Service AppUcmce
Griffin Building Phone 406-B
I. IL PACKWOOD, Opt. D.
Glasses Fitted and Repaired
Office Hours: 9-12 and 1-5
607 Cottage Street
Telephone 247-B
DEAL & DAVIE SERVICE
Cadillac & Oldsmobile Cars
GMC Trucks - Goodyear Tires
RECAPPING
Complete Automotive Service
Phone 212-B 1107 Main St-
Safety Tested Used Car=
Dealer= in Builders' Suppll
T. & lqL CARPENTER SHOP
Cabinet Work-Glaes Work
Sash and Doors
Phone 22-B 807 Union
SIBA WUg
The Store on the Conle
Main and Gay Stree
Gorham Sterling
Nationally Advertised WatrJim
DIAMONDS
Watoh Repairing - Engraving
£ASIMAN'S STUDIO
914 Main Phone