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2C Wednesday, June 22, 2011 Bulletin, Progressive, Record, Reporter
HIGH COUNTRY GOL00
lli!
Golf media tour
Springlike weather finally
arrived just in time for the
2011 Golf the High Sierra Me-
dia Tour, which brought 19
golf media to the Graeagle
area June 6.
The media group, which
included representatives
from newspapers, radio,
magazines and online publi-
cations, arrived in Graeagle
after being snowed out of
their tee-times in Truckee.
They were able to play
Whitehawk Ranch, Plumas
Pines and Grizzly Ranch
courses before continuing on
to Reno, Carson City, South
Lake Tahoe and North Lake
Tahoe.
The annual tour, which is
put on by Weidinger PR of
Stateline, Nev., and is co-
sponsored by the Plumas
County Visitors Bureau and
local tourism businesses,
brings significant publicity
to the region as a golf desti-
nation. Last year, the tour
generated an estimated
$260,000 in advertising
equivalency value for Graea-
gle alone--- what the same
editorial space generated via
written article would have
cost if purchased as advertis-
ing.
This year, the visit to
Graeagle was moved to the
second day of the tour,
which resulted in a greater
number of media attending.
The group included writers
from the NBCsports.com, the
Los Angeles Times, the
Matin Independent Journal,
the Los Angeles Daily News,
the Modesto Bee, World-
Golf.corn, FORE magazine,
GolfGoddess magazine, the
Northwest edition of Golf To-
day, the Arizona Republic
and Arizona Golfer, and
Fairways and Greens. Also
attending were radio media
KGO-Radio (San Francisco),
KHTK-Golf Talk (Sacramen-
to) and KFBK (Sacramento),
as well as a golf video compa-
ny.
The media were housed at
the Lodge at Whitehawk
Ranch, River Pines Realty,
Chalet View Lodge and Mol-
ly's B&B, and had dinner at
the Lodge at Whitehawk
Ranch, which included a
wine-tasting from Indian
Peak Vineyards, which re-
cently opened a wine-tasting
room in Graeagle. Following
dinner, Suzi Brakken of the
Visitors Bureau highlighted
some of Plumas County's
unique assets to help the me-
dia develop story angles and
differentiate Graeagle from
other venues on the tour.
The youngest media mem-
ber, a 21-year-old blogger for
NBCsports.com, ended up on
an ATV tour with High Sier-
ra Tours in Chilcoot before
leaving Eastern Plumas
County. He also received
some valuable golf tips from
Brandon Bowling, head pro-
fessional for Plumas Pines
Golf Resort.
"This year's golf media
tour was of huge value to our
area because we had more
media representing areas
within driving distance of
Graeagle," Bowling com-
mented. "So we'll be reach-
ing folks who can just jump
in the car and come golf,
without making a huge plan
of it."
The publicity generated
from this year's tour will be
collected and monitored over
the next year by Weidinger
PR, which passes it along to
the tour sponsors. For more
informatiOn, visit golfthe
highsierraffmdiatour.com.
Plumas County Supervisor John Kennedy, right, helped
welcome the visiting golf media during dinner at Lodge at
Whitehawk Ranch. Photo by Suzi Brakken
or
Good for 9 or18
Now available for $180
wkh card, 9 holes is only $t8 any time of day
are good through October 31, 20i2.
Golf media finish their round
on the 18th green at Grizzly
Ranch, accompanied by head
professional Van Batchelder
on the far right. Photo by
Kevin Mallory
PLUMAS PINES
GOLF RESORT
For Tee Times & Information:
530-836-1420
402 Poplar Valley Road • Graeagle, California
_ . i.11 i 6
G O L F" 'C U "S IE