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June 7, 1951     Indian Valley Record
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June 7, 1951
 
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Adventures in Business THE 00EAT 00NTER }3y XICHOLS FIELD WILSON 111 18, in the City by the Golen Gate, a little boy was born with the gift of &apos;green fingers.' Which is to say that anything he lanted took root and grew. From early childhood and with each passing year, he cherished and deveIeped his talents, experi- lnenting with flowers and fruits and try, an(1 turning waste spaces'into vertibie gardens of paradise. So tlt as time rolle,.i on his name became synonomous with successful horticulture, and strangers from far lands came to study and to profit by his ,wisdom, Nor was he famed alone for his husbandry, for men came to GEORGE OlUb"TIAN ROEOING know him as a man of honor, of great kindliness and human understanding Which is as it should be, for the ttler of the soil communes daily with Mother Nature, who teaches naught but what is good. Developed ]Pig Culture George C h r i s t i a n Roeding earned his niche in the Hall of Fame as the father of Smyrna fig culture in California. The obstacles he overcame and the disappointments he experienced in order to make the Smyrna fig a sqund commercial venture for California growers, might well have daunted a less resolute heart. His years of profitless toil, his initiative in importing the fig wasp from Smyrna and Souther Italy so that caprffica- lion and seeding of the fruit could he done in nature's own way.., these and his unbounded faith in his efforts have largely , , ,,, ...... READ THE CLASSIFIED ADS '00rlm l, bu" d8 you you  m you. "1' s  aQ h mAG- ZLII resulted in the success of the fig industry in California. In 1900 he established a fruit tree and ornamental nursery of 130 acres near Fresno. Many Achievements After a lengthy visit to Europe as representative of the U.S. De- partment of Agriculture, he planted a 300 acre nursery on Kings River; follqwed up with a 150 acre citrus fruit Ol:Olard near Exeter. From there until 1912 he developed more and more acreage, extending his domains from San Jose clear to Sanger. In 191.i he served as director general of tle famous Fresno Raisin Festival. In Fresno is beautiful Roeding Park, a living memorial to the Roeding name. Two years later he was appoint- ed by Governor Johnson as di- rector of the State Agricultural Society and became a member of "University of California's Board of Regents. In 1917, when the brewing un- pleasantness with the Kaiser boiled over, George C. Roeding served as a dollar-a-year-man wtih credit and renown. He had a genius not only for prolific growing but also for organizing, as witness the various companies he formed for his own and others interests. Btught Beauty to Prison He formed the California Nursery Company with a nation- ally known business, The pres- ent California Nursery Company, wtih its gorgeously landscaped headquarters at Niles, carries on the enviabIe traditions of this nationally known firm, under the callable guidance of the founder's son, George C. Roed- ing, Jr. For many years, the senior Roeding contributed plant material to the garden at San Quentin, bringing within those grim gray walls a touch of beauty that brought renewed hope and faith to a place where hope and faith were dead. The Garden Beautiful it was called by sponsors and inmates alike, and one of the finest tr.ibutes ever paid by man was expressed in a letted penned by a derelict in gratitude for Mr. Roeding's gifts. The concluding sentence is the ultimate in simple sincerity. "and now that the roses are blooming where we can see and smeil them, I.find that I have lost something •.. I have lost my unbelief." Home at Piedmont The noted horticulturist pur- chased the famous family resi- dence in Piedmont in 1923. Under his loving supervision the spacious grounds were converted -into a miniature park by the lib- eral use of specimen trees, choice shrubs and flowering plants. Then on July 23, 1928, George C. haling trod the Long Trail Which we all must follow. His DasL was mourned by hun- dred of thousands of more lowly ate, for he was a friend to mem But the memory of his 'green fmgers* and his kindly heart will ive forever. TO ACHIEVE . . • is the GOAL Qf Gl!IUS.Pope. G E LAZYME m, KTlmE ITY, AND I d IN ..... S2.50 (ale  zuckm  az ) PAGE 2-MAG/llNI €JIFORA Science Develops New Safe Spray for Home Use Developing con]pounds to meet specific requirements within in- dustry, agriculture or the home has become a standard "miracle" of the chemical industry. One of the outManding exam- ple of a product to fill a defi- nile need may be seen in meth- oxychlor -- an insecticide which effectively controls many insect l)est., yet at the same time. when used as directed, is neither haz- ar(ioud to livestock, pets or chil- dren, nor damaging to sensitive phlnt. Methoxychlor wa, first pro- duced in a laboratory of the Dtl Pont Company at Wilmington, Delaware, in 1942. Wartime emergency activities had priqr- ity, and there was little oppor- tunity for the testing of a chem- ical which, at the outset, seemed merely to duplicate the purposes of the already well-knowr DDT. Following the end of the war, however, testing of methoxy- chlor was given more attention and the findings were sensation- al, \\;Vhile it was more deadly than DDT to certain insects, and equally effective to many others, it was discovered that mice and rats, sheep and cattle, could con- sume 24 times as much methoxyo chlor as DDT, and 600 times as much as would have been a leth- al dose of nicotine, without fatal results. In 1949 (this amazing quality of methoxychlor made history when Food and Drug Adminis- tration officials announced their findings relative to the appear- ance of DDT in the milk and tis- sues of cattle. In naming DDT as a menace to the health of milk and meat consumers, these investigators r e c o m m e n d e d methoxychlor as the only chem- ical with long residual fly-killing ability safe to use on dairy cat- tle. Meantime, many of the experi- ment stations operated in connec- tion with state colleges and else- where had become interested in the possibilities of methoxychlor . to control-various i n s e e t s on fruit and vegetable crops. In this field, two problems were b o t h e r i n g investigators and growers. First: Certain plants are so sensitive that many com- monly used insecticides damage both foliage and fruit. Second: The poisonous nature of such chemicals as arsenate of lead and DDT prevents their use dur- ing the last few weeks before harvest, enabling insects to move in on some crops and cause so much damage that 15rotective measures might just as well have been forgotten entirely. Today, in many states through- out the eonntry, methoxyehlor is recommended for use on a great variety of crops, due to its com- bination of effective insect con- trol with safety to both plants and consumers of the crop. In one particular field-.house- hold sprays, garden dusts, and home orchard sprays--methoxy- chlor has found particular favor. An example of such use is to be found on the west coast in "Sane Spray," popular methoxychlor aerosol product for the control of flies, clothes moths, ants and other common pests around the home. Where contact with young- sters, pets and the neighbors can- not be avoided, safety from toxic hazards is of paramount import- ance, especially when the mate- rial is sprayed around the house. MAGAZINE (ALII)RNIA Bi-weekly malrazxe supplement to 44 Callfrmla aewspaper Publlshel by Magazine Assoelates t California weekly newspapers. Paul C. Newell, Manager Itlmtnam 04f zero z s mmma, m. ca. STAIRCASE FALLS SEQUOIA-KINGS CANYON NATIONAL PARK New Paint Restores, Beautifies Redwood Surfaces For years homemakers and builders alike have sought for a redwood finish that would pre- serve and beautify redwood sur- faces without detracting from the natural charm of this west- ern wood. The laboratories of the Man- ning-Mitehell Paint Company, producers of Dutch Paint, now offer Dutch Redwood Re-Nue. Redwood Re-Nue is a phenolic resin preservative that imparts a rich, natural luster, while of. fering outstanding protective qualities. Redwood Re-Nue gives either a satin or gl(xs finish, de- pending on the number of coats u s ed. Controlled penetration properties of the new finish pro- vide an exceptionally long last- ing "seal" to redwood surfaces. Dirt, dampness and insects are In the development of insecti- cides, chemists in the experi- mental laboratories of the Du Pont Company have a goal toward which they are striving. The "ideal" they seek is a com- pound which will kill insects rapidly and over a long period of time following each application, yet so safe it could not possibly cause even mild discomfort to warm-blooded animals--particu- larly human. Methoxychlor has taken the longest step in history in that direction. BOOK FREE FIere's & 32-paga booklet full  valu- abM information about herbs, their u effectively excludel, longer life for new faces, and a new lease old or worn surfaces. finish does not wood, and is so pigm "even out" blemishes wood surfaces. Cleopatra's Needle, the oldest monument United States, was New York on Jan. 22, p;tx lh,-<ultace uakl (,.cice u'hct¢ mc,h <'oI;kl 0n'l rub oft on clohln If ('l,h]t One pound O)'Ll " ¢'et Llhl pink (ll Color Gie ,It, an. weet, fle,h odr, I of lnqlq(,t itnple to toI:,', ¸ : o c f Enjoy e,d i ,I,,,1 a (,t.dat clocl and I (l:Dl:l yrK'P,, TI)D/ ! YOU MUST |E SATISFIED OR YO  A.I YOUr tl(,ah:l o od ,q S lb. can $6.95. 10 "lb can $ CEnAR-LUX "  Ciif. KAy DISTR. 144 DEALE CASH-IN YOUR grid bene.fita. It describes tJ syruP- toms of var'leus common ailmants and ts?.;nlllsT 2t,,":;u t. --BUSlNESSES FOR o t f t ins to a / -' , In .fol nd  chart .showing how to | FREE -- CATALOGU; mane fooas taste delicious ay sin | -.--a. e .u t.t..a.  Cull or wdle '. yo.r ,up T t4dn¥, ! M*'_ ],.,, absolut.ly fro, , "d o,tlm|d. I .._..,.,y:_m... , A ' " 1UIINIE ISUTI:S" ml . , s .u co.. m,. .7 .,,I "e ,., -. zaQ _ 41 I Wm Zad , ' y£ 45 O'Fnrrel| st. sam Frandsco ,-l" Svtt Street. San elin~ s_ ' ............. -io   , rg MiSS !I AR K E ' O' h rYHOME AND DAY SCHOOL FOR GIRLS .bO . re Fully A¢¢reai.a, prepace, for &ll eolley,{i2"-l: in Mus/e, Art, Dramat/es, and Seerer ". n-iir 'q.q0S P001, Tennis, Horseback IUding. . .... ,q Oe