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Adventures in Buslness
A CLEAN
By NCHOLS
(DO B.C. is the earliest au-
thentic date in the history of
soap. The Romans were first
to use it, a daily bath being re-
quired of all Roman soldiers.
V/ith the introduction of so-
called French culture, it was
considered more fashionable to
mask odors with perfume. This
gradually led to the introduction
of perfumed toilet soap. Our
FL H. MERRILL
early American pioneers made
their soap from discarded house-
hold grease, and while hardly
pleasant, served the purpose.
We, who so casually use soap
in its various forms many times
a day never think of the years
of research and experiment that
preceded the fine soaps of our
modern day.
The Los Angeles Soap Com-
pany, • leading manufacturers and
distributors of soap in the West
for ninety-one years, has been
one of the outstanding contrib-
utors to the perfection of today's
product.
In 1860, a year before the start
of the Civil War, J. A. Forth-
mann, a young rancher, purch-
ased a small soap business in
the sleepy little town of Los
Angeles. He was the whole con-
cern, making the soap at night
and peddling it during the day.
Ten years later he moved into
his first factory, a single build-
ing 20 by 30 feet and took Wil-
liam Bergin as a partner. Four
years later, the little business
showed such progress they
moved to the site of the present
plant and erected a small frame
factory in amongst the orange
trees and grape vines. Today,
ninety-one years later, the plant
covers twenty acres and employs
500 people and is still controlled
by the families of the original
partners.
In 1897, F. H. Merrill, a young
chemical engineer was hired to
install the first glycerine plant
west of the Mississippi. Merrill
so impressed them with his
handling of the job, they In-
duced him to stay on as head
of their laboratory. In his little
two by four laboratory, Merrill
perfected an entirely new line
of industrial and household
soaps made to suds in cool wa-
ter, the popular WHITE KING
line. His achievements won for
him recognition as one of the
EUROPE
#n Sr;ngtime
Sails " Kilsabe" April
Paris, /Uvler 8ern IIT,
follow the mumner
th,m 8ltmeflal. Gemmmy,
Seaam,mv. Seett, maet,
Retm N. Y. Sam N.
for lm.
ieanddp M €uurlH
Call mr wrKe for demlk.
KERR TRAVEL SER¥1CE
94 htom Way, Beverly Hill&
.... Naadshaw -MIt
ii iH,i ,
DEAL
FIELD WILSON
foremost soap chemists in the
world and, subsequent to the
death of J. A. Forthmann in
1929, he was made President and
General Manager of the Los An-
geles Soap Company. Born in
Newburyport, Massachusetts, in
1871, Merrill was educated in
the East, receiving his degree
from M.I.T. Married in 1894 he
is the father f three children.
Both sons followed the profes-
sion of their famous father.
Paul, the elder, is production
manager, while 'illis is Assist-
ant General Manager of the
Copra Oil and Meal Company
which supplies the Los Angeles
Soap Company with cocoanut
oilwithout which the soap
milady wants cannot be success-
fully made. Mr. Merrill believes
it is an important duty of man-
agement to provide what the
public wants, not to try to edu.
cate them to use what they pro-
duce. The success of the Los An-
geles Soap Company has been
built on strict observation of
that principle. For example,
when electric washing machines
first became available, no soap
on the market gave ultimate
satisfaction. Merrill had sam-
ples made up and sent them out
by demonstrators to homes hav-
ing machines. From extensive
trials, one formula which pro-
duced a soap for electric wash-
ers was found. This turned out
to be something which could
not be made into bar form, so
it was made into granules. The
Los AnKeles Soap Company
were the first manufacturers of
granulated soap, the boon of
every homemaker. Then fol-
lowed Mission Bell and Sierra
Pine toilet soaps and Scotch
Triple Action Cleanser.
"What we do this year isn't
good enough for next year," said
Mr. Merrill to this reporter years
ago, and that thought has been
carefully ollowed since 1897,
when the young chemist started
working for the company. For
more than half a century Mr.
Merrill has been growing up
with this old,established concern
and under his leadership, every
year has shown marked prog-
ress in production, quality and
profits. The profits for the past
31 years have been shared with
employ,s, each receiviug an an-
nual dividend that averaged
about 1½ months extra pay.
Congratulations, Los Angeles
Soap Company, on your 91st
year of success, the American
way, and to Air. Merrill, your
guiding light. Yours is a story
we're proud to tell . . . yours is
a firm bringing fame to the West
and Mr. Merrill's achievements
inspiration to the young man of
our land expressing the fact
that "In America Life Is What
You Make It."
Watch for next issue's fasci-
nating "Adventure" by Nichols
Field Wilson.
Thirty painters are constantly
employed on the Sydney (Aus-
tralia) Harbor Bridge, combat-
ting zust and corrosion.
READ THE
CLASSIFIED ADS
IN
00rhe l00ket Fh00"
Put The Market Phtee to work for
you. Try • classified ad Jm MAGA-
ZII B CALIFOKNIA.
Cotton Ranks
First in State
For the fourth consecutive
year, California's cotton crop
ranked first in value of all the
state's crops, in spite of a sub-
stantial acreage reduction in ac-
cordance with the government
allotment program.
This was disclosed in the an-
nual crop summary compiled by
the Wells Fargo Bank & Union
Trust Company here from Cali-
fornia Department of Agricul-
ture figures.
The estimated value of all
crops produced last year was
placed at $1,452,000,000, a 15 per
cent increase over the 1949 total
of $1,257,000,000. Higher prices
and greater production were "im-
lrtazt Ltors eantributing to
the gain last year," the summary
said.
The state's 10 top crops and
their 1950 values were listed as:
cotton, $204,597,000; grapes, $156,-
772,000; hay, $125,619,000; oranges,
$74,585,000; barley, $63,360,000;
lettuce, $60,689,000; potatoes, $53,-
941,000; tomatoes, $47,546,000;
peaches, $44,824,000; and sugar
beets, $41,149,000.
Photographer Seeks
Color. in Europe
Charles O'Brien, color photog-
rapher and traveler, is gathering
together his equipment to photo-
graph the colorful and exciting
on his coming spring tour to
Europe, leaving New York by
the Queen Elizabeth on April 21.
He is taking with him a small
group of fun-lovers and has
room for a few more to com-
plete his party. Experienced in
European travel, O'Brien chooses
the spring months as the best
time to visit the Ri'iera and
Southern Italy where the group
will spend several days in Rome
Naples and on the Island of
Capri.
O'Brien plans to make avail.
able to members of his group a
color-picture record of their
European vacation which will
long be remembered by those
who are accompanying him. He
advises that those who may be
interested in going along should
write him at his home, 6518 West
6th Street, Los Angeles 48, Cal.
It has been estimated Califor-
nians who fish and hunt spend a
total of about $250,000,000 annu-
ally in pursuit of thesesports.
Magazine California
NOTES
This issue deals with a variety
of "romance" all the way from
romance of California wines in
a feature article by H. A. Cad-
dow, to romance of California-
made soap, the story of White
King, by Nichols Field Wilson.
Fashion Editor Helen Weill
deals with the romantic quali-
ties of pink and even Garden
Editor Alfred Ames, who is not
generally given to romantic
musings, tells about the wonders
of Camellias, grown from seeds.
VCe wondered, though, when
Artist Fritz Miller did that "pink
elephant" sketch for Helen
Weill's col tmn, if be ld, by
chance have had his mind on
the juice of the grape, nicely
fermented.
Nichols Wilson, a distinguished
writer on California subjects,
who has done articles for na-
tional magazines on fabulous
Knott's Berry Farm, ]]as called
our attention to a new book on
Knott's Ghost Town entitled "A
Live Ghost Town" by Frank R.
Norris. He says it's delightful
reading. We're getting a copy.
The Wine articles and pictures
were secured for us by John Ar-
thur Reynolds, manager of Cen-
tral Valley Empire Association.
John's organization, similar to
Redwood Empire Association, is
the "baby" among California's
regional development groups.
It promises, however, soon to be
a mighty big boy for it has for
its promotion one of the biggest
and richest valleys in the world,
the land of grapes and cotton, of
oil, potatoes, rice and.a hundred
other products, o great open
spaces, of warm suns and warm
friendly people.
The California Palace of the
Legion .of Honor in Lincoln Park
at San Francisco, overlooks the
Golden Gate and the Pacific
Ocean. "
HUNDKEDS OF AD
TELEGRAPHERS AND STATION
AGENTS NEEDED NOW
At ]a,t successful plan for the HOME
STUDY of Telegraphy hsae been devel-
op. This makes |t possible to pre-
pare yourself at home tn your spare
time for a well paid job In the Rail-
road Industry. ,rite TODAY for free
information.
RAILIOAD TIJ.JGRAF '
CORRESPONDENCE
]NSTITUT
11 Avemv
A THOUSAND USES
HOUSEHOLD UTILITY
SHEARS
• OPENS CARTONS
• LIFTS TOPS
• CUTS MEAT
• $1
NUTS ONLY
Fr Camping and FIshir Hndre of Other Uses
C Out This Cospn ami Ma! TODAY
[ GAROEN HOUSE -" "- --I
I CwlrUae Way I
! San Ma.m Califerala I
| am ( ) ldr of Household Utlfity 81tea at |
ee fir I m eaeq $ ..... cheek of me,my eer.
I I
!
i
IT PAYS TO DV]$KTL IN *'MAGAZi.Ie (M[21WOI&" ' '
[+'#I
The over..
Some 111,000 persons [ ! I 1
ployed in the grape indu
California each year----el :A
the vineyards or in the w LRAm
And they collect an annu f|
totaling some $1u7 000,00@. [
The cover this week: [
only a small phase of thit [hr
' em ,a lJ/
try, the grapes b ' g r a
from the vines.
After being picke4 m.
crushed, the grapes will t$ ||||1|
nature s transformation "
of the many delicious wi
which California is famot i i
Photos courtesy V¢in.
44 California newspaPb ?. "
Published by Magazine As t,,kl. g
California weekly ne ul
Paul C. Newell, Ma'l Wit
k.., omee: :|Y b
18tit Street, Bakersfie 1
Telephone 3-O4&