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What's NEW in FACE for YOU
By HELEN WEILL
Fashion Editor
With spring no more than a
breath away, me thinks 'tis
time to sit a bit and think--
shout Mine Face; for not only
does Dame Fashion, but
Auntie Etiquette insist tha My
Lady must always "put her beat
r .
face forwa u.
Never let it be said, that with
the newness of color, fabric and
$tyie, fashion does not decree
the right-about-change of face.
And it is a most satisfying
thought to know that good old
*'natural look' still leads way out
hi front.
But with this news comes the
feminine touch of that soft nat-
uralness, almost the lady-pink of
loveliness in her choice of a
lighter tone of powder and paler
touch of lipstick. Oh, yes, much
lipstick, even more so, for now
it may cover the entire mouth,
but it should be a light tone of
pink dr orangey shade as suits
the skin tones.
Cheek rouge, as for the past
several seasons, is still My
Lady's choice, but must be han-
dled even more delicately in re-
taining the peaches and cream
look of soft feminity.
lye8 Have It
But if you really want to go
all out in artistic effort there is
one place where you may have
your fling. For the eyes have
it; not the terrifically accented
doe-eye, as charmed the He-Man
of your life this last season, but
a more subtle touch of the
nimble fingers with cream, eye-
brow pencil and mascara.
Now the trick of the artist is
in keeping the eye natural, and
still giving it accent of beauty;
for the artists of fashion today
all insist that the eye must have
deft attention. And some even
go so far to say that eye shadow
should match the color of the
costume.
Eye Shadow
And here is the scoop on eyes:
This eye shadow can be used for
day time wear as well as eve-
ning, but of course, it must be
modified.
And here is a tip for you: That
since eyes lead, they should
have more attention and care
than ever before. During bhe
wee minutes of rest, that one
snatches between engagements,
a fair favor to one's eyes is to
lie down for as many minutes as
stealable, with wee cotton packs
that have been dipped into witch
hazel on each softly closed eye-
lid .... Even though five or 10
minutes is the limit, there will
be no regret in the result of
quiet relaxation.
And then during busier mo-
ments, but at home, try eye
cream patted gently on each lid
--what it does to relax those
drawn muscles, and help to iron
out nasty wrinkles that are past
the laughter stage. "*
However, we must remember
that though eyes have the dis-
tinct attention, they must be sur-
rounded by delicate pink-and-
white loveliness . . . and there
comes the question, how? Well,
one famous cosmetician urges
--P m corn.reef oC ew Tork DreM xuutute.
TELESCOPE SiLHOLrlrTE is one of Mrh tner's offerlng,.for Spring 1951 and his cotton
print evenlng dress |n block and white will be among those ihown when 16th Annual
Press Week of New York Dress Institute opens tomorrow in New York City. Tunic falls
n sca||ops over slim black velvet sheath skirt. Small bolero cuts away from neckline,
disguising strapht bodice.
that pale face is be achieved
by using a make-up foundation
that is just a'shade lighter than
the powder.... And she adds
that the powder used must be
lighter than that having been
used during the winter months,
with only enough cheek rouge
added to make or give a "deli-
cate pink flush."
Lovely Indeed
Sounds lovely, and is indeed
for some types; but our sugges-
tion is that no matter what the
definite new style trend is, in
setting your "best face forward,"
if you are the outdoor-type (and
she is the envy of all), then by
all means stay with the deeper
shade powder and foundation
that blends with your bronze
tones of the sun.
And as spring comes on, and
your tones deepen, be sure to
add a wee deeper color to your
powder box, just to be sure, that
you, as well as the softer in-door
plant, remain in true naturalness
to your environment.
And along with this lady-like
naturalness comes Dame Fash-
ion's new trend of hair color.
More people seem to be inter-
ested in trying new hair tones.
Just for a toning up, it might be
fun to experiment a bit on color
shades, and try some of the ex-
citing new hair rinses that are
being talked abouL
Of course, the
still is the favorite, but
is a faint "cry in
for more and more of the
reddish tones, and indeed,
do do something for the
shades in costumes that
dieing to talk about ....
But before doing such,
is a subject in itself, we
say one thing more for My
of gentle Feminity . . . and I
is a Perfume .... The
theme is the thing for it
in perfectly with this new
gracious trend of
And it is decreed that My
can find the name of any
of her favorite flowers on
next gorgeous bottle of
perfume or cologne.
And does that put her
face-forward"? Well,
deed, but we like to smell as
as see the lovely entrance
Lady Spring!
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m 155 helfleld, Desk EM-3,
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