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June 20, 2012     Indian Valley Record
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Bulletin, Record, Progressive, Reporter Wednesday, June 20, 2012 1B REGIONAL High Sierra Music .Festival continues movz, ng forward Shannon Morrow Sports Editor smorrow@plumasnews.com Everything evolves, from technology to society to ideol- ogy. With change as the only constant, natural lffeeycles become apparent, and every- thing follows distinct yet rel- ative arcs of transformation. The High Sierra Music Festival has evolved in its own creative way over the past 22 years. From its infan- cy in Leland Meadows to its formative years in Bear Valley and then its move to Quincy for the new millenni- um, HSMF has gradually en- tered a new phase of its exis- tence. Gone are the days of more than 80 bands on four stages. The festival trimmed back to three stages a few years ago, and this year's lineup fea- tures about 60 bands. What used to be the Americana Stage has been transformed to Family Camp, and this year features a newly expand- ed Family Area, complete with its own grid of sched- uled performances and activi- ties. These changes to the festi- val, not surprisingly, are a reflection of changes within the HSMF family of organiz- ers, friends and faithful fans. Rebecca Sparks and Roy Carter, two of the three business partners who run the festival, have each had children within the past five years, as have many of the event's longtime partici- pants. "That demographic has def- initely increased in leaps and bounds over the years," said Sparks. "We want to support and encourage families; be- cause kids are our future." Sparks explained that in the 90s, of lot of festival goers were in their early 30s and had a lot of fun, but have since settled in with kids and are now coming back with their families. "Kids love it," said Sparks. "It's their favorite thing. Coming with family has be- come tradition." The many activities for children include storytelling, sing-alongs, arts and crafts, kids parades, a family art wall, kids dance parties and a bubble circus. When mom and dad are ready to go have their own fun, HSMF offers high-quali- ty child care in the form of slumber parties or pre- booked private care. Having Pioneer Pool practi- cally attached to the festival grounds is another big attrac- tion for families, and it helps the bottom line for Central Plumas Recreation and Park District, Beyond expanding its offer- ings for children, the music festival also introduced a beer and wine tasting event two years ago, Each evening from 5 - 7 p.m. in the Tulsa E. Scott building, patrons can purchase a soUvenir glass for tastings of specialty beers and select wines. Fine choco- lates and natural snacks will also be available. "It's a soiree," said Sparks. "The music is low key, it has climate control, and it's the right time of day -- cocktail hour. Having great compa- nies who are passionate about their product makes it a nice thing." Of course, HSMF remains ultimately about the music, and organizers have again concocted their special blend of bands. High Sierra is an eclectic music festival, and fans have a wide variety of tastes, in- cluding bluegrass, electron;- ca, rock, jazz and singing/songwriting, among others. "What do people really want to hear?" asked Sparks. "Do we narrow or expand? It's a struggle to strike a bal- ance. To create a lineup with mass appeal, you have to come up with a recipe -- the right zest and seasonings." With Ben Harper, STS9, Railroad Earth, Galactic, Built to Spill, Toots and the Maytals, Ryan Bingham and Matisyahu among the bands coming to Quincy this year, High Sierra has again cooked up a diverse lineup that nev- ertheless blends nicely for an overall cohesive feel to the festival. Throw in the ever-chang- ing food and vendors, camps, parades, play shops and many other festival attrac tions, and it grows clear why so many people return year after year, becoming part of the evo}ution. An audience of children is captivated by a performance on the family stage. High Sierra Music Festival has dedicated more space to Family Area for this year's event. Photo by Justin Halgren Two-time Grammy Award winner Ben Harper is famous for his guitar-playing skills, vocals and live performances. Harper headlines on the' Grandstand Saturday, July 7, at 9:15 p.m. Photo submitted Delta Spirit, a band from San Diego, brings youthful energy and strong lyrics to the stage. This is Delta Spirit's second year at High Sierra. Photo submitted Locals get discounts Residents of Plumas and Sierra counties who would like to attend this year's High Sierra Music Festival have a number of options, depending on which days they want to go. Locals may purchase single- day tickets which expire each night at 11:30 p.m. Camping and access to late night shows is prohibited. The reduced cost of Single- day tickets is $55 for Thursday, $60 for Friday, $65 for Saturday and $50 for Sunday. Local residents may also buy a two-day pass for $130, a three-day pass for $170 or a four-day pass for $180. To purchase a ticket at these discounted prices, you must have a valid driver's license or other form of identification bearing an accepted ZIP code from Plumas or Sierra County. The following ZIP codes qualify for the discount: 95923, 95934, 95936, 95947, 95956, 95971, 95980, 95983, 95984, 96020, 96103, 96105, 96106, 96118, 96122, 96124, 96126, 96129, 96135 and 96137. There is a limitof one adult ticket per identification card. Tickets are sold at the box office on Mill Creek Road. / i